CASE STUDY

Talk 360

Talk360 wanted to significantly increase organic downloads across multiple regions (US, UK, and South Africa). The main challenge was improving keyword visibility and conversion in a highly competitive communications category.

I Want Growth

Approach:

  • Delivered 9 metadata updates across the US, UK, and ZA app stores.
  • Conducted 10 A/B tests to refine messaging and visuals.
  • Launched 5 in-app events to boost visibility and keyword ranking impact.
  • Ensured multi-national representation in screenshots to resonate with diverse audiences.

Results:

  • Achieved a +150.62% increase in organic downloads between March and June.
  • The US market showed the strongest lift, with a +56% increase in June installs and +47% uplift inMay.

Key Learnings:

  • Screenshots matter most for CR: small graphic/text tweaks can deliver double and triple-digit gains in installs.
  • Localized subtitles serve two roles: they capture keyword traffic and keep the algorithm feeding the A/B test until the best version is found.
  • Iterative testing compounds: repeated improvements can stack up into meaningful sustained CR gains.

Balanced ASO strategy  keywords bring the traffic, but creative A/B testing turns that traffic into installs.

Summary Impact:

Through layered ASO tactics (in-app events, featuring, keyword optimization, and creative A/B testing), Inner Circle achieved:

  • +35.5% CR increase from screenshots.
  • +552% growth in impressions
  • +91% download growth
  • 109% growth in ratings, improving conversion and trust.

Strong keyword gains against competitors (Tinder, Hppn, OkCupid).

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