CASE STUDY
Flora
Flora, a plant identification app, wanted to scale from early traction to mass adoption. The challenge was to grow efficiently across multiple channels with performance marketing while also ensuring long-term organic visibility through App Store Optimization.
Approach:
Performance Marketing
- Ran multi-channel campaigns across paid social, search, and programmatic.
- Focused on ROI-driven targeting and lookalike audiences to maximize acquisition efficiency.
- Iteratively tested ad creatives and messaging to find the highest-converting funnels.
App Store Optimization (ASO)
- Conducted keyword research to target high-intent queries in mindfulness, focus, and productivity.
- Optimized titles, subtitles, and descriptions for maximum organic discovery.
- Designed and A/B tested new screenshots and icons to improve conversion rates.
Continuous visibility tracking and competitor analysis to maintain positioning.
“The whole team were fundamental to Flora’s ASO strategy. They helped us grow from 50,000 downloads to over 200,000 and ensured that we understood and learned from the strategies and changes they implemented along the way. They were part of our core team and their attention to detail, punctuality and depth of research were a rare combination – one that we were grateful to experience. I highly recommend them to any client looking to expand their acquisition strategy with ASO!”
Aabesh De, Founder
Flora
“The whole team were fundamental to Flora’s ASO strategy. They helped us grow from 50,000 downloads to over 200,000 and ensured that we understood and learned from the strategies and changes they implemented along the way. They were part of our core team and their attention to detail, punctuality and depth of research were a rare combination – one that we were grateful to experience. I highly recommend them to any client looking to expand their acquisition strategy with ASO!”
Aabesh De, Founder
Flora
Results:
Results:
- Downloads scaled from 50,000 → 200,000+ within the campaign period.
- 4x growth in user base, while maintaining sustainable acquisition costs.
- ASO uplift drove sustained organic growth, reducing reliance on paid UA.
- Multiple high-value keywords entered Top 10 positions, driving consistent inbound installs.
Client reported the team became a core growth partner, integrating with their internal strategy.
Summary Impact
By combining paid performance marketing with organic ASO strategies, Flora achieved:
- +150,000 new installs.
- 4x overall growth in downloads.
- Sustainable organic visibility across high-value keywords.
A long-term balanced growth model between paid and organic channels.