CASE STUDY
Uber Eats
Uber operates 3 global apps Uber, Uber Eats, and Uber Driver each requiring local market visibility across iOS and Android.
Approach:
- Implemented ASO keyword optimization across all markets.
- Iterated with several revisions to ensure alignment with user search trends with high volume and relevancy and increase top install impact positions across all regions.
- Conducted regional keyword research to match local behavior on +40 locales in both the iOS app store and Android.
“Thank you SO much for all of your hard work over the past 8/9 months. I knew how much I’d learn from you and how your expertise was going to be exactly what we needed. And it was! From being just you and I working on all of this, to now a fully-staffed team, you’ve helped us build the ASO foundations for all of Uber’s apps. You’ve helped set us up in a great place. Thank you again. And I mean when I say it; I genuinely hope we get to work together again one day.“
Rachael Minster, Head of Grow Marketing
Uber
“Thank you SO much for all of your hard work over the past 8/9 months. I knew how much I’d learn from you and how your expertise was going to be exactly what we needed. And it was! From being just you and I working on all of this, to now a fully-staffed team, you’ve helped us build the ASO foundations for all of Uber’s apps. You’ve helped set us up in a great place. Thank you again. And I mean when I say it; I genuinely hope we get to work together again one day.“
Rachael Minster, Head of Grow Marketing
Uber
Results:
- Increased app visibility by thousands of keyword positions globally.
- Drove sustained organic growth without reliance on paid ads.
- Established a scalable ASO playbook and supported the creation of the App Store Optimization internal team in Uber.
