CASE STUDY
Scaling Truely’s Organic Visibility Across 7 Global Markets
Overview:
Truely partnered with us to strengthen its organic visibility for one of the most competitive app categories in the App Store: eSIM.
Our objective was clear: improve keyword rankings for high-intent search terms across multiple international markets while building sustainable organic growth through a structured keyword push strategy.
Over the course of the campaign, Truely achieved dramatic ranking improvements across the US, Australia, the UK, Japan, Saudi Arabia, Turkey, and Canada earning multiple #1 rankings for highly competitive keywords.
The Challenge:
The eSIM category is one of the fastest-growing and most competitive travel segments on the App Store.
Competing against established brands requires more than metadata optimization it demands a coordinated keyword strategy capable of moving rankings for both broad, high-volume keywords and purchase-intent long-tail searches.
At the beginning of the campaign, many target keywords ranked well outside the Top 100 or weren’t ranking at all.
The Teletab team has been exceptionally organized and consistent throughout our engagement. Their reporting was always clear and timely, and they consistently delivered on what was promised. It’s been a smooth, professional collaboration from start to finish.
Kishwar Hashemee, Chief Growth Officer
Truely
The Teletab team has been exceptionally organized and consistent throughout our engagement. Their reporting was always clear and timely, and they consistently delivered on what was promised. It’s been a smooth, professional collaboration from start to finish.
Kishwar Hashemee, Chief Growth Officer
Truely
Strategy:
Our campaign focused on:
- Targeting high-volume generic eSIM keywords.
- Expanding visibility for high-conversion travel-related searches.
- Executing localized keyword pushes across multiple countries.
- Building ranking momentum while maintaining long-term keyword stability.
Rather than concentrating on a single market, the campaign was rolled out simultaneously across several strategic countries, allowing Truely to establish a global organic footprint.
Results:
United States:
The US campaign delivered some of the strongest gains across every priority keyword.
Highlights include:
- “eSIM” improved from #96 → #7
- “eSIM card” climbed from #81 → #2
- “travel eSIM” improved from #50 → #1
- “free eSIM” skyrocketed from #213 → #1
- “e sim” improved from #213 → #9
- Newly targeted keywords reached the top almost immediately:
- “eSIM travel” entered rankings at #74 before reaching #1
- “eSIM international” debuted directly in the Top 2 before securing #1
The campaign transformed Truely from low visibility into a category leader across nearly every major eSIM search.
Australia:
Australia quickly became one of Truely’s strongest-performing markets.
Key improvements included:
- “eSIM”: #80 → Top 10
- “eSIM travel”: #59 → Top 10, peaking at #2
- “e sim”: #135 → Top 10, peaking at #2
The campaign established consistent first-page visibility across all primary keywords.
United Kingdom:
The UK demonstrated exceptional momentum despite starting from extremely low rankings.
Notable improvements:
- “eSIM”: #227 → #20, with a peak of #13
- “eSIM travel”: #59 → #8
- “e sim”: #212 → #16
- “travel e sim”: #81 → #2
- “sim card”: #88 → #3
Several competitive search terms reached Top 5 positions within weeks.
Japan:
Japan delivered one of the campaign’s most impressive turnarounds.
Results included:
- “eSIM”: #171 → #5
- “e sim”: #137 → #1
Maintaining the #1 position for one of the market’s primary search terms demonstrated strong keyword stability beyond the initial ranking push.
Saudi Arabia:
The Saudi market rapidly became another high-performing region.
Results included:
- “travel eSIM” reached and maintained #1
- “eSIM” improved from #108 → Top 10
- “e sim” improved from #109 → Top 10
Turkey:
Turkey showed similar success across core travel keywords.
Highlights:
- “travel eSIM” reached #1 and maintained the position throughout the campaign.
- “eSIM” improved from #50 → Top 10
- “e sim” improved from #65 → Top 10
Even after temporary ranking fluctuations, both primary keywords recovered into stable Top 10 positions.
Canada:
Although launched later than other markets, Canada generated immediate results.
Within days:
- “eSIM data” improved from #115 → #1
- “eSIM travel” climbed from #28 → #5
- “eSIM” entered at #13
- “e sim” entered at #7
These early gains demonstrate how quickly a well-executed keyword strategy can establish visibility in a new market.
Campaign Impact:
Across seven international markets, the campaign generated:
- Multiple #1 rankings for highly competitive keywords.
- Significant improvements for broad generic terms like “eSIM” and “e sim.”
- First-page visibility across virtually every strategic keyword.
- Strong performance not only for core category searches but also for high-intent travel-related queries.
Most importantly, these gains weren’t isolated to a single country they were replicated across North America, Europe, Asia, and the Middle East, creating a scalable global organic presence for Truely.
Conclusion:
This campaign demonstrates what a strategic, data-driven ASO approach can achieve in one of the App Store’s most competitive verticals.
Starting with keywords ranked outside the Top 100 and in some cases outside the Top 200 we helped Truely secure multiple #1 rankings, dominate high-intent search terms, and establish a strong organic footprint across seven international markets.
The result is greater discoverability, stronger competitive positioning, and a foundation for sustained organic user acquisition worldwide.