CASE STUDY
Helping Oobit Dominate Crypto Payment Searches Across 9 Global Markets
Overview:
Oobit partnered with us to strengthen its organic visibility in one of the App Store’s most competitive verticals: crypto payments.
The goal was to increase discoverability for both branded and high-intent competitor keywords, ensuring Oobit appeared wherever users searched for leading crypto payment platforms.
Our keyword push campaign spanned nine strategic markets, resulting in stronger rankings across some of the industry’s most valuable search terms including OKX, Binance, Tether, USDT, Crypto.com, MetaMask, Skrill, and Pay.
“I Had the pleasure of working with Diana and Filipe from Teletab, and the experience was outstanding. They were professional, responsive, and truly committed to delivering top-quality results. Their attention to detail and genuine care for clients success made all the diferences I highly recommend Teletab for anyone seeking a reliable and skilled partner!”
Avi Hershko, Head of Grow
Oobit
“I Had the pleasure of working with Diana and Filipe from Teletab, and the experience was outstanding. They were professional, responsive, and truly committed to delivering top-quality results. Their attention to detail and genuine care for clients success made all the diferences I highly recommend Teletab for anyone seeking a reliable and skilled partner!”
Avi Hershko, Head of Grow
Oobit
The Challenge:
The cryptocurrency category is highly competitive, with established exchanges and wallets dominating search results. Breaking into the top positions for competitor keywords requires a carefully executed ASO strategy that balances aggressive ranking improvements with long-term stability.
Our objective was to position Oobit as a leading discovery option while increasing visibility across high-intent searches that drive qualified users.
Strategy:
Our campaign focused on:
- Strengthening Oobit’s branded visibility.
- Increasing rankings for high-value competitor keywords.
- Expanding keyword coverage across multiple international markets.
- Maintaining ranking stability while improving visibility for competitive search terms.
Results:
Brazil
Brazil delivered strong competitive positioning across the crypto category.
Highlights included:
- Oobit maintained the #1 position.
- Pay improved from #18 → #16.
- Binance climbed from #11 → #9.
- Tether held a strong #2 ranking.
- Crypto.com maintained #1.
- OKX remained highly visible at #6.
Philippines
The Philippines demonstrated exceptional ranking consistency.
Key results:
- Oobit maintained #1.
- Crypto.com maintained #1.
- USDT held #2.
- OKX maintained #5.
Maintaining top rankings across multiple high-volume keywords reinforced Oobit’s strong organic presence in the region.
Argentina
Argentina became one of the campaign’s strongest-performing markets.
Results included:
- Oobit maintained #1.
- Crypto.com maintained #1.
- OKX maintained #2.
- Tether held #2.
- USDT improved from #3 → #2.
- Binance remained within the Top 5.
Thailand
Thailand delivered some of the campaign’s most significant competitive gains.
Highlights:
- Oobit ranked #1.
- OKX improved dramatically from #11 → #4.
- Pay climbed from #7 → #4.
- USDT improved from #4 → #2.
- Tether improved from #3 → #2.
Multiple priority keywords secured Top 5 visibility during the campaign.
South Korea
South Korea demonstrated strong ranking stability.
Results included:
- Oobit ranked #1.
- Tether maintained #2.
- USDT maintained #2.
- OKX remained in the Top 10.
United Arab Emirates
The UAE campaign strengthened Oobit’s visibility across several key crypto payment searches.
Highlights:
- Oobit ranked #1.
- Crypto.com maintained #1.
- OKX improved from #5 → #4.
- Tether improved from #3 → #2.
- USDT improved from #3 → #2.
United States
The US campaign generated some of the largest ranking improvements across all markets.
Key achievements included:
- Oobit secured the #1 position.
- OKX climbed dramatically from #36 → #8.
- USDT improved from #64 → #15.
- Tether surged from #51 → #20.
- Skrill improved from #9 → #6.
Breaking into the first page for multiple high-value crypto keywords significantly expanded Oobit’s organic visibility in one of the world’s most competitive App Store markets.
Mexico
Mexico delivered strong improvements across major competitor searches.
Results included:
- Oobit ranked #1.
- MetaMask improved from #4 → #2.
- OKX improved from #3 → #2.
- Tether maintained #2.
Colombia
Colombia rounded out the campaign with consistent Top 3 visibility.
Highlights:
- Oobit ranked #1.
- USDT improved from #3 → #2.
- Tether maintained #2.
- OKX remained #3.
- Crypto remained #3.
- Binance improved from #8 → #6.
Campaign Impact:
Across nine international markets, Oobit achieved:
- #1 branded rankings across every targeted country.
- Significant ranking gains for high-intent competitor keywords.
- Multiple improvements into the Top 5 and Top 10 for industry-leading brands such as OKX, Binance, Tether, USDT, MetaMask, Skrill, and Pay.
- Strong ranking stability for existing high-performing keywords while expanding visibility across new search opportunities.
Rather than relying solely on branded traffic, Oobit successfully increased its presence where users were actively searching for competing crypto platforms creating more opportunities for organic discovery and user acquisition.
Conclusion:
This campaign demonstrates the impact of a strategic ASO keyword push in one of the App Store’s most competitive categories.
By combining branded dominance with competitor keyword optimization, Oobit strengthened its visibility across nine global markets, secured consistent #1 rankings for its brand, and achieved meaningful improvements for some of the crypto industry’s most valuable search terms.
The result is a stronger organic footprint, increased competitive visibility, and a scalable foundation for long-term user acquisition across key international markets.