Named one of the “12 Best Workout Apps” by Harper’s BAZAAR, SHOCK: Workouts & Fitness is a leading fitness app to exercise at your own pace and achieve your personal goal with workouts at home or in the gym. The pandemic situation forced many gym businesses to stop indefinitely, that was when SHOCK had to reconsider its strategy and started to focus on its mobile app.

SHOCK approached the Teletab team with two main challenges:

1. Growing their app SHOCK: Workouts & Fitness in the United States market.
2. Increase the organic and paid installs in the app.
3. Increase the app’s monetization.

To successfully tackle all SHOCK’s challenges, our team of experts decided to start by focusing on creating a well-rounded App Store Optimization growth strategy for the United States market and later on for the European market as well.

Teletab focused on:

1. Increase visibility for the United States market – Our team conducted an in-depth assessment of the United States market by doing keyword research, volume search, and visibility opportunities analysis, while also examining the main fitness and gym competitors of the market.
2. Increase the app’s organic and paid installs – By identifying growth levers opportunities, creating tailor-made campaigns, analyzing keyword optimization opportunities and app store ranking tracking, our Apple Search Ads and App Store Optimization experts were able to increase the organic and paid installs as well as the app’s visibility in the stores.
3. Increase the monetization of the app – By conducting performance marketing, our team was able to increase the paid user base of app customers by making sure the users brought into the app were involved in the fitness and gym markets.