CASE STUDY
Republik
Republik, wanted to boost awareness by tapping into TikTok’s viral potential. The challenge was to cut through the noise in the gaming social networking creator space and reach a global audience with engaging, scalable influencer content.
Approach:
- Designed a viral influencer strategy tailored to TikTok’s algorithm.
- Partnered with multiple gaming and lifestyle influencers to deliver highly shareable short-form content.
- Created scripted content hooks to maximize watch time, encourage shares and sign-ups.
- Monitored content performance across regions and iterated quickly for virality optimization.
“Their expertise in influencer marketing and paid channel strategies and implementation truly set them apart”
Tung Felicia, Marketing & Partnership Lead
Republik
“Their expertise in influencer marketing and paid channel strategies and implementation truly set them apart”
Tung Felicia, Marketing & Partnership Lead
Republik
Results:
- The campaign achieved +30 million total views across TikTok.
- Established consistent virality with multiple influencer-led videos surpassing 1M views.
- Dramatically increased brand awareness and community engagement in the gaming and web3 ecosystem.
Validated TikTok as a scalable growth channel for Republik.
