App store optimization is focused on organic growth and is therefore the building stone of the visibility you will have on the app stores. In order for the search algorithm to give you visibility and work for your app’s success in the stores, you need App Store Optimization. ASO is also crucial to getting the Conversion rate that will make your UA thrive and bring the return you are looking for. For that to happen we work on your visual side Icon + Screenshots & A/B testing until we find the right secret sauce for your app’s visibility & growth.

So I don’t need UA?

Great question again! If you are looking to grow your app exponentially you also need the paid channels stacked up on top of the ASO. ASO + Paid channels are where the magic happens.

The algorithm for the top-ranked apps per category is based on the sheer number of installs an app gets daily. So both paid and organic are important.

To be honest this is going to depend on your app. If the app power is zero it takes a couple of weeks for the algorithms to index. Otherwise, the impact is mostly instant, the visibility starts growing as soon as we make the first ASO metadata update, and then it keeps growing as we make more ASO updates.

Adjust & Branch.io help track the source of app installs and user engagement. This is critical for understanding which marketing channels, campaigns, or ad networks are driving app downloads and user activity. By accurately attributing installs and events to specific marketing efforts, developers can optimize their advertising spend and focus on the channels that deliver the best results.

Tableau offers advanced analytical capabilities such as forecasting, trend analysis, and statistical calculations. Users can leverage these features to uncover hidden patterns, outliers, and correlations within their data, facilitating data-driven decision-making.

To be honest this is going to depend on your app. If the app power is zero it takes a couple of weeks for the algorithms to index. Otherwise, the impact is mostly instant, the visibility starts growing as soon as we make the first ASO metadata update, and then it keeps growing as we make more ASO updates.

We are data-driven and honestly, sometimes data maniacs 🙂 Data shows us the way to grow your app in a sustainable way keeping in mind healthy CPI’s that are below your user’s LTV thus bringing you profit. 

Data allows us to test different channels and campaigns and kill the campaigns not working while directing the spending towards the campaigns that bring you revenue. 

The power is in knowing what campaigns bring you revenue and what campaigns spend your money with zero return.

Great question! For starters, the annual cost of a full-time senior-level ASO Specialist now exceeds $100,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you’re stuck paying for time you aren’t able to utilize.

With the monthly plan, you can get access to a full senior team of ASO & UA specialists for a fraction of the cost and the freedom to pause the contract every 3 months with only a 30-day notice.