Our success story with
Carb Manager
Challenge
Carb Manager, one of the leading apps for tracking macros and a healthy diet, reached out to Teletab with the following goals:
- grow organically;
- improve their conversion rate optimization.
Solutions
Apple Search Ads
Our primary objective revolved around significantly increasing Carb Manager’s conversion rate so they could automatically benefit from the traffic they were already receiving, leading to an increase in installs and subscriptions.
Implementing ASA on relevant high volume generic keywords and competitor keywords was also part of the strategic plan. Teletab outlined a plan to use paid strategies to track conversions to subscriptions and inform the app store optimization strategy.
App Store Optimization
We also outlined a strategy to work on the primary markets, where the revenue was higher and more promising. We created an ASO roadmap so we could deploy keyword opportunities every 15 days in order to increase the ranking of the most valuable keywords.
Screenshots
After conducting a thorough visual and competitor analysis, Teletab formulated recommendations to enhance Carb Manager’s screenshots.
After the designs for the new screenshots were completed, we conducted A/B tests to determine the most effective screenshots for implementation.
Results
The strategic overhaul of Carb Manager’s screenshots yielded remarkable results. With the redesigned screenshots, there was a substantial 17% surge in conversion rates. Our efforts also led to a remarkable 30% spike in installs.
Impact
%
increase in installs
%
increase in convertion rate
%
increase in impressions
“Thank you SO much for all of your hard work over the past 8/9 months. I knew how much I’d learn from you and how your expertise was going to be exactly what we needed. And it was! From being just you and I working on all of this, to now a fully-staffed team, you’ve helped us build the ASO foundations for all of Uber’s apps. You’ve helped set us up in a great place. Thank you again. And I mean when I say it; I genuinely hope we get to work together again one day.
Rachael Minster
Interested in our app marketing strategies? Let us know about your project or call us
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What’s next?
- Schedule a meeting
- Create strategies
- Start growing your app
